The album received positive reviews from music critics, who commended its production and cohesiveness, with many calling it Gomez's best album to date. Rare was marketed as '#SG2', signifying Gomez's second album with Interscope.

Coinciding with the album release, the title track was made the third single, peaking at number 30 on the Hot 100. ' Look at Her Now' was released a day after the lead single, peaking at number 27 on the chart. The song topped the Billboard Hot 100 and became Gomez's first number-one single in the United States. The album was promoted by two singles prior to its release: The lead single ' Lose You to Love Me' was released on October 23, 2019. Guest features on Rare are from rappers 6lack and Kid Cudi. Its lyrics generally address themes of self-love, self-empowerment, self-acceptance, and self-worth. Rare is a midtempo pop and dance-pop record, taking cues from electronic, Latin pop and R&B. She described the album as her 'diary from the past few years'. As the executive producer, Gomez worked with many producers, including Ian Kirkpatrick, Jason Evigan, Mattman & Robin, Sir Nolan, Simon Says, The Monsters & Strangerz and David Pramik. Rare is the third solo studio album by American singer Selena Gomez, released on January 10, 2020, by Interscope Records.

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